{"product_id":"the-promoters-playbook-philip-stengel-9798312598056","title":"The Promoter's Playbook: Mastering the Live Music Industry","description":"\u003cp\u003eThe Promoter's Playbook is the definitive guide to mastering the business of live music. Written by veteran concert promoter Philip Stengel, this field-tested manual offers a deep dive into the real-world mechanics of concert promotion-from budgeting and marketing to logistics and execution.\u003c\/p\u003e\u003cp\u003eWhether you're a new promoter, venue owner, artist manager, or independent booker, this book delivers clear strategies, data-backed insights, and practical tools to succeed in a high-risk, high-reward industry. Drawing from decades of experience and supported by modern case studies, The Promoter's Playbook covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eCore skills every successful promoter needs\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFinancial frameworks for planning profitable shows\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eCrisis management strategies and contingency planning\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eMarketing techniques that convert into ticket sales\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe evolution of live events from the jazz age to the digital era\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-life breakdowns of mid-sized venue events, with budgets, timelines, and post-show analysis\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith a blend of storytelling, historical context, and tactical execution, this book serves as both blueprint and playbook for anyone serious about the business of live entertainment. Learn how to turn vision into impact, and passion into profit-one show at a time.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Stengel\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798312598056\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.49lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.34d","brand":"Philip Stengel","offers":[{"title":"Paperback","offer_id":46838505931007,"sku":"9798312598056","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fe24c02a-6c00-497e-b357-0860b1156960.jpg?v=1746590040","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-promoters-playbook-philip-stengel-9798312598056","provider":"WR Book House","version":"1.0","type":"link"}