{"product_id":"the-psychographist-carson-winter-9781954899124","title":"The Psychographist","description":"\u003cp\u003eThe Hoyers are an American family. Two parents, two kids, a house they can't afford, and a deep desire for more. When the black-clad, seemingly omniscient Mr. Cormorant comes to town, it seems that they might finally be able to cash in on their American Dream. \u003c\/p\u003e\u003cp\u003eYou see, Mr. Cormorant is a psychographist-an expert in consumer personas. And Mr. Cormorant is testing a Product. And Mr. Cormorant has selected the Hoyers for a simple task-test the Product. Live with it. Breathe it in. Abide by its demands. \u003c\/p\u003e\u003cp\u003eIn return? \u003c\/p\u003e\u003cp\u003eRiches. \u003c\/p\u003e\u003cp\u003eThe cost?\u003c\/p\u003e\u003cp\u003eImmeasurable.\u003c\/p\u003e\u003cp\u003eThe Psychographist is a disturbing novel of consumption, advertising, focus groups, and the decisions that define us.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carson Winter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1954899122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781954899124\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Apocalypse Party\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/02\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.52d","brand":"Carson Winter","offers":[{"title":"Paperback","offer_id":44716215927039,"sku":"9781954899124","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c44af8a5-7ccb-4ac4-8219-d045ed915010.jpg?v=1705681441","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-psychographist-carson-winter-9781954899124","provider":"WR Book House","version":"1.0","type":"link"}