{"product_id":"the-psychology-of-advertising-bob-m-fennis-9781032621319","title":"The Psychology of Advertising","description":"\u003cp\u003eThe book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob M. Fennis,Wolfgang Stroebe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032621311\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032621319\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/14\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 484\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.13d","brand":"Bob M. Fennis","offers":[{"title":"Hardcover","offer_id":47425133150463,"sku":"9781032621319","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5c45ad6b-93ca-47bf-9a2a-a7a2f9a57a43.jpg?v=1761537269","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-psychology-of-advertising-bob-m-fennis-9781032621319","provider":"WR Book House","version":"1.0","type":"link"}