{"product_id":"the-psychology-of-fintech-rajan-nagarajan-9798290203492","title":"The Psychology of FinTech: How Behavioral Science Drives Financial Product Success (And Why Most Apps Fail)","description":"\u003cp\u003eIn the fast-moving world of financial technology, product success isn't just about algorithms or design-it's about understanding how people \u003ci\u003eactually\u003c\/i\u003e behave with money.\u003cbr\u003e\u003cb\u003eThe Psychology of FinTech\u003c\/b\u003e is a groundbreaking guide that merges behavioral science with product strategy to reveal why most financial apps fail-and how to build ones that truly stick.\u003c\/p\u003e\u003cp\u003eWritten for product managers, financial advisors, and UX leaders, this book dives deep into cognitive biases, trust design, decision friction, and habit loops to help you build smarter financial products that change behavior at scale.\u003c\/p\u003e\u003cp\u003eWith insights drawn from psychology, behavioral economics, and Dr. Rajan Nagarajan's decade-long experience in FinTech innovation, this book offers a clear, ethical, and practical framework to turn theory into results.\u003c\/p\u003e\u003cp\u003eWhether you're building the next savings app, robo-advisor, or decentralized finance tool, this is your behavioral playbook.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIdeal for readers of: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003ci\u003eNudge\u003c\/i\u003e by Richard Thaler\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003ci\u003eHooked\u003c\/i\u003e by Nir Eyal\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003ci\u003eThe Behavioral Investor\u003c\/i\u003e by Daniel Crosby\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFinTech professionals designing behavior-driven systems\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajan Nagarajan\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798290203492\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Rajan Nagarajan","offers":[{"title":"Paperback","offer_id":47136681918719,"sku":"9798290203492","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4b1a0b5f-edcd-471a-8907-3a87ebb4c2ee.jpg?v=1755024073","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-psychology-of-fintech-rajan-nagarajan-9798290203492","provider":"WR Book House","version":"1.0","type":"link"}