{"product_id":"the-public-relations-handbook-alison-theaker-9780367278915","title":"The Public Relations Handbook","description":"\u003cp\u003eThe Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. \u003c\/p\u003e\u003cp\u003eSplit into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. \u003c\/p\u003e\u003cp\u003eContaining student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, \u003ci\u003eThe Public Relations Handbook \u003c\/i\u003eis an ideal resource for students of public relations, corporate and strategic communications, and media studies. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Theaker\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 036727891X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367278915\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.90d","brand":"Alison Theaker","offers":[{"title":"Paperback","offer_id":43942929760511,"sku":"9780367278915","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_53f637da-ae3e-416c-b9e4-9b329b035949.jpg?v=1681495192","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-public-relations-handbook-alison-theaker-9780367278915","provider":"WR Book House","version":"1.0","type":"link"}