{"product_id":"the-public-relations-handbook-robert-l-dilenschneider-9781637740613","title":"The Public Relations Handbook","description":"\u003cb\u003eTo be a successful public relations professional, it's no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Public Relations Handbook\u003c\/i\u003e is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: \u003cp\u003e\u003c\/p\u003e\u003cli\u003eSupporting a company's marketing and sales \u003c\/li\u003e\u003cli\u003eLeveraging social media \u003c\/li\u003e\u003cli\u003eManaging government relations \u003c\/li\u003e\u003cli\u003eWorking with the media effectively \u003c\/li\u003e\u003cli\u003eCommunicating with the investment community \u003c\/li\u003e\u003cli\u003eSupporting top management in the event of a crisis or scandal \u003c\/li\u003e\u003cli\u003ePositively positioning the company's commitment to environmental, social, and governance issues\u003c\/li\u003e \u003cbr\u003e\u003ci\u003eThe Public Relations Handbook\u003c\/i\u003e has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. \u003cp\u003e\u003c\/p\u003eThe scope of public relations is always expanding. Today's professionals must be prepared to deal with a wide variety of people, issues, and topics. \u003ci\u003eThe Public Relations Handbook \u003c\/i\u003ewill help all practitioners in the field advance their personal growth, success and careers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert L. Dilenschneider\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637740611\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637740613\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 6.14w x 1.10d","brand":"Robert L. Dilenschneider","offers":[{"title":"Hardcover","offer_id":44048592142591,"sku":"9781637740613","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_34b919b4-4612-40ac-b4f5-7c28f825dcc6.jpg?v=1684996670","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-public-relations-handbook-robert-l-dilenschneider-9781637740613","provider":"WR Book House","version":"1.0","type":"link"}