{"product_id":"the-public-relations-strategic-toolkit-alison-theaker-9781138678675","title":"The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice","description":"\u003cp\u003e\u003cem\u003eThe Public Relations Strategic Toolkit\u003c\/em\u003e presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. \u003c\/p\u003e \u003cp\u003eThe book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include: \u003c\/p\u003e \u003cul\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003edefinitions of key terms\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003econtemporary case studies\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003einterviews with practitioners\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003ehandy checklists\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\n\u003cli\u003epractical activities and assignments.\u003c\/li\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e \u003cp\u003eBy combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alison Theaker, Heather Yaxley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138678678\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138678675\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 418\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 6.70w x 1.00d","brand":"Alison Theaker","offers":[{"title":"Paperback","offer_id":44063777030399,"sku":"9781138678675","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c35153fc-5c24-4d93-9536-aa153cf4adb2.jpg?v=1685391585","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-public-relations-strategic-toolkit-alison-theaker-9781138678675","provider":"WR Book House","version":"1.0","type":"link"}