{"product_id":"the-public-relations-writers-handbook-merry-aronson-9780787986315","title":"The Public Relations Writer's Handbook","description":"The second edition of the \u003ci\u003ePublic Relations Writer's Handbook\u003c\/i\u003e offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Merry Aronson, Don Spetner, Carol Ames\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0787986313\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780787986315\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/30\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.48w x 1.29d","brand":"Merry Aronson","offers":[{"title":"Hardcover","offer_id":44054864232703,"sku":"9780787986315","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f68026ca-e79d-49dc-8252-21bb5417734a.jpg?v=1685032428","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-public-relations-writers-handbook-merry-aronson-9780787986315","provider":"WR Book House","version":"1.0","type":"link"}