{"product_id":"the-purposeful-personal-brand-michael-e-piperno-9798218219833","title":"The Purposeful Personal Brand: You, Now and in the Future","description":"People often think of a personal brand as something you create to market yourself. Communication coach and career transition expert Michael E. Piperno defines it much more deeply. \u003cp\u003e\u003c\/p\u003eYour personal brand is the \u003ci\u003eessence\u003c\/i\u003e of who you are - your passions, what you value, the value you bring to others, and your authentic purpose. And yes, ultimately how you choose to show it to the world. \u003cp\u003e\u003c\/p\u003eIt's about time to think more deeply about the often-untapped power behind your unique personal brand. This short and practical book will show you how. \u003cp\u003e\u003c\/p\u003eYou'll learn the foundational elements of a quick and effective \u003ci\u003ePersonal Brand Discovery Process\u003c\/i\u003e. It will help you focus on your purpose and make sure you are able to clearly communicate it to yourself, and to others.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael E. Piperno\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8218219838\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798218219833\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Michael Piperno\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 72\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.17d","brand":"Michael E. Piperno","offers":[{"title":"Paperback","offer_id":45064782020863,"sku":"9798218219833","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_515534c3-733b-463a-98c1-33848bfad84f.jpg?v=1712124992","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-purposeful-personal-brand-michael-e-piperno-9798218219833","provider":"WR Book House","version":"1.0","type":"link"}