{"product_id":"the-quiet-revolution-in-email-bill-nussey-9780595330607","title":"The Quiet Revolution in Email Marketing","description":"A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. \u003cp\u003e\u003ci\u003eThe Quiet Revolution\u003c\/i\u003e introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the \u003ci\u003eNew York Times\u003c\/i\u003e to help aspiring email marketing programs achieve similar success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bill Nussey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0595330606\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780595330607\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.80d","brand":"Bill Nussey","offers":[{"title":"Paperback","offer_id":46311018791167,"sku":"9780595330607","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc441f5a-7f2d-4b88-ac76-3f802aaad5d3.jpg?v=1730887875","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-quiet-revolution-in-email-bill-nussey-9780595330607","provider":"WR Book House","version":"1.0","type":"link"}