{"product_id":"the-quintessence-of-strategic-management-philip-kotler-9783662569283","title":"The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business","description":"\u003cp\u003eThis book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. \u003c\/p\u003e\u003cp\u003eA hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler,Roland Berger,Nils Bickhoff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3662569280\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783662569283\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 113\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.26d","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":47425462010111,"sku":"9783662569283","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_64275adc-cce4-4193-9bb3-fb4d58773c84.jpg?v=1761539385","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-quintessence-of-strategic-management-philip-kotler-9783662569283","provider":"WR Book House","version":"1.0","type":"link"}