{"product_id":"the-real-estate-agents-12-month-bridget-mccrea-9780578549279","title":"The Real Estate Agent's 12-Month Planning Workbook: The Month-by-Month Planner for Managing Leads, Clients, Income, and Results","description":"\u003cp\u003eReal estate moves fast, and agents need a way to stay organized and in control. \u003cem\u003eThe Real Estate Agent's 12-Month Planning Workbook\u003c\/em\u003e offers a practical, month-by-month structure for tracking leads, income, expenses and pipeline activity across an entire year.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCreated by an award-winning real estate writer with hands-on industry experience and decades spent covering how agents actually operate, this workbook focuses on the fundamentals that drive day-to-day success: organization, financial control and consistent client development.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNew and experienced agents can use the workbook to: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- Track prospecting activity and meaningful client conversations\u003c\/p\u003e\u003cp\u003e- Monitor income, expenses and cash flow in one place\u003c\/p\u003e\u003cp\u003e- Evaluate marketing spend and understand return by channel\u003c\/p\u003e\u003cp\u003e- Stay on top of follow-up, lead conversion and pipeline movement\u003c\/p\u003e\u003cp\u003e- Review progress monthly, set priorities and adjust early\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAgents get one place to see what's working, what's stalling and what needs their attention. Built-in calculations for cost per lead, cost per closing and projected income support better decision-making throughout the year.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePrinted in an 8.5 × 11 format, this workbook's designed for regular use and ongoing reference. Readers can start at any point in the year and adapt it to how their business actually runs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bridget McCrea\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0578549271\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780578549279\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Strongtide Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.38d","brand":"Bridget McCrea","offers":[{"title":"Paperback","offer_id":48154288062719,"sku":"9780578549279","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2476f8ae-3fdc-423c-9dae-bda567ca23e0.jpg?v=1770789155","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-real-estate-agents-12-month-bridget-mccrea-9780578549279","provider":"WR Book House","version":"1.0","type":"link"}