{"product_id":"the-regional-multinationals-alan-m-rugman-9780521842655","title":"The Regional Multinationals","description":"Although many firms label themselves \"global\", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and\/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan M. Rugman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521842654\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521842655\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/03\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 290\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.98h x 6.92w x 0.88d","brand":"Alan M. Rugman","offers":[{"title":"Hardcover","offer_id":47422356422911,"sku":"9780521842655","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_994a7977-3972-4b8d-86de-d4c3d52a23b6.jpg?v=1761527653","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-regional-multinationals-alan-m-rugman-9780521842655","provider":"WR Book House","version":"1.0","type":"link"}