{"product_id":"the-relationship-revolution-sloan-newman-9781606493144","title":"The Relationship Revolution: Mastering 1:1 Account-Based Management","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Relationship Revolution\u003c\/i\u003e is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing.\u003c\/b\u003e In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.\u003c\/p\u003e\u003cp\u003eGrounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of \"CMO of your accounts,\" build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.\u003c\/p\u003e\u003cp\u003eWhether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sloan Newman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1606493140\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781606493144\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Sloan Newman","offers":[{"title":"Paperback","offer_id":48437736407295,"sku":"9781606493144","price":34.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_87eeb494-088d-40fa-8f98-e6c730942dad.jpg?v=1777163708","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-relationship-revolution-sloan-newman-9781606493144","provider":"WR Book House","version":"1.0","type":"link"}