{"product_id":"the-responsive-public-library-sharon-baker-9781563086489","title":"The Responsive Public Library: How to Develop and Market a Winning Collection","description":"How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library--its collection--the authors show how proven marketing techniques can be applied to library collection development in today's high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sharon L. Baker, Karen L. Wallace\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1563086484\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781563086489\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Libraries Unlimited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.04h x 7.10w x 0.94d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eAmerican Reference Bks Annual\u003c\/i\u003e 01\/01\/2003 pg. 269","brand":"Sharon L. Baker","offers":[{"title":"Paperback","offer_id":44201929998591,"sku":"9781563086489","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5fc2871f-42ed-4ce0-953b-5adcfb805a02.jpg?v=1691492251","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-responsive-public-library-sharon-baker-9781563086489","provider":"WR Book House","version":"1.0","type":"link"}