{"product_id":"the-retail-value-chain-sami-finne-9780749454562","title":"The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies","description":"\u003cp\u003e\u003cb\u003eThe Retail Value Chain\u003c\/b\u003e analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sami Finne,Hanna Sivonen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749454563\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749454562\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.44h x 6.50w x 1.18d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2009 pg. 132","brand":"Sami Finne","offers":[{"title":"Hardcover","offer_id":48086799057151,"sku":"9780749454562","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fffbfcf0-bd28-4803-9c84-6629273004ea.jpg?v=1769096649","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-retail-value-chain-sami-finne-9780749454562","provider":"WR Book House","version":"1.0","type":"link"}