{"product_id":"the-revenue-therapist-martin-savard-9781834383859","title":"The Revenue Therapist: Selling to the Scarred, Skeptical, and Burned","description":"\u003cp\u003eYOUR PROSPECTS AREN'T GHOSTING YOU. THEY ARE FLASHING BACK.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe era of the \"Wolf of Wall Street\" is dead. The modern B2B buyer is not a target to be conquered; they are a survivor to be protected.\u003c\/p\u003e\u003cp\u003eAfter the burnout of the 2020s, today's buyers are skeptical, exhausted, and terrified of making a mistake. They have been burned by vaporware, over-promised by aggressive closers, and abandoned by customer success teams. They don't have \"objections\"-they have Vendor PTSD.\u003c\/p\u003e\u003cp\u003eAnd you can't cure PTSD with a pitch deck.\u003c\/p\u003e\u003cp\u003eIf you are still using \"pain funnels,\" \"pressure tactics,\" and \"assumptive closes,\" you aren't just losing deals-you are biologically triggering your prospect's fight-or-flight response. You are trying to use logic on a nervous system that is screaming DANGER.\u003c\/p\u003e\u003cp\u003eTHE REVENUE THERAPIST flips the script on traditional sales. It moves beyond \"overcoming objections\" and teaches the neuroscience of Radical Validation.\u003c\/p\u003e\u003cp\u003eInside, you will learn how to: \u003c\/p\u003e\u003cp\u003e- Diagnose \"The Fawn Response\" Spot the difference between a prospect who loves your product and one who is just people-pleasing to escape the call.\u003c\/p\u003e\u003cp\u003e- Treat \"Sticker Shock\" Use Financial Exposure Therapy to present high prices without triggering a panic attack.\u003c\/p\u003e\u003cp\u003e- Bio-Hack Trust: Regulate your own nervous system to eliminate the \"Commission Breath\" that kills deals.\u003c\/p\u003e\u003cp\u003e- Master the \"Mutual Action Plan\" Stop chasing signatures and start prescribing recovery.\u003c\/p\u003e\u003cp\u003eStop selling to the wall. Start healing the person behind it.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Savard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1834383854\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781834383859\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tellwell Talent\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.44d","brand":"Martin Savard","offers":[{"title":"Hardcover","offer_id":48448724992255,"sku":"9781834383859","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ebe2991-ba68-4418-bda6-dd67dba986b4.jpg?v=1777260216","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-revenue-therapist-martin-savard-9781834383859","provider":"WR Book House","version":"1.0","type":"link"}