{"product_id":"the-rhetoric-and-reality-of-p-kitchen-9781349431342","title":"The Rhetoric and Reality of Marketing: An International Managerial Approach","description":"This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e P. Kitchen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349431346\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349431342\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d","brand":"P. Kitchen","offers":[{"title":"Paperback","offer_id":48088036835583,"sku":"9781349431342","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1c2842c7-1a70-4984-b206-dc16bd4ba9af.jpg?v=1769102754","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rhetoric-and-reality-of-p-kitchen-9781349431342","provider":"WR Book House","version":"1.0","type":"link"}