{"product_id":"the-rhetoric-of-soft-power-craig-hayden-9780739142592","title":"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts","description":"\u003cp\u003eThe Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of \"soft power\" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Craig Hayden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0739142593\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780739142592\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/21\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.20w x 0.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 08\/01\/2012","brand":"Craig Hayden","offers":[{"title":"Paperback","offer_id":48483641917695,"sku":"9780739142592","price":60.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6b782440-3641-4327-8f16-ec3f8bf4039e.jpg?v=1778039721","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rhetoric-of-soft-power-craig-hayden-9780739142592","provider":"WR Book House","version":"1.0","type":"link"}