{"product_id":"the-rise-and-fall-of-ajayakumar-k-9798278564003","title":"The Rise and Fall of Brands","description":"\u003cp\u003eSome brands rise quietly.\u003cbr\u003eSome dominate loudly.\u003cbr\u003eAnd some disappear without warning.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Rise and Fall of Brands\u003c\/b\u003e is a deeply reflective exploration of why some of the world's most admired companies - once powerful, trusted, and seemingly invincible - slowly lost their way.\u003c\/p\u003e\u003cp\u003eThis book is not about balance sheets or business jargon.\u003cbr\u003eIt is about people, decisions, blind spots, and moments when success stopped companies from listening.\u003c\/p\u003e\u003cp\u003eThrough carefully researched and thoughtfully written stories of iconic brands such as Nokia, Kodak, BlackBerry, Lehman Brothers, Enron, Pan Am, Polaroid, Kingfisher Airlines, General Motors, Compaq, Circuit City, Revlon, and many others, the book traces a familiar but often ignored pattern: \u003c\/p\u003e\u003cp\u003eBrands rise when they stay close to customers, reality, and purpose.\u003cbr\u003eThey fall when confidence turns into comfort, and comfort turns into blindness.\u003c\/p\u003e\u003cp\u003eWritten in a narrative, human style rather than a textbook format, each chapter reads like a story - revealing not just what happened, but \u003ci\u003ewhy it happened\u003c\/i\u003e. The book highlights how small decisions, internal assumptions, ignored signals, and cultural shifts quietly shape outcomes long before failure becomes visible.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Rise and Fall of Brands\u003c\/b\u003e is for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eEntrepreneurs and startup founders\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBusiness leaders and managers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStudents of management and strategy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eProfessionals curious about leadership and decision-making\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReaders who enjoy thoughtful, real-world stories with deeper meaning\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMore than a book about brands, this is a book about attention - and what happens when it fades.\u003c\/p\u003e\u003cp\u003eThe lessons in these pages go beyond business. They apply to careers, organisations, institutions, and even personal lives. Because the forces that cause brands to fall are the same forces that affect people when they stop listening, adapting, and reflecting.\u003c\/p\u003e\u003cp\u003eThis book does not judge failures.\u003cbr\u003eIt seeks to understand them.\u003c\/p\u003e\u003cp\u003eIf you are interested in how success is built - and how it is quietly lost - \u003cb\u003eThe Rise and Fall of Brands\u003c\/b\u003e will stay with you long after the last page.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ajayakumar K\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798278564003\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 170\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Ajayakumar K","offers":[{"title":"Paperback","offer_id":48997313839359,"sku":"9798278564003","price":10.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rise-and-fall-of-ajayakumar-k-9798278564003","provider":"WR Book House","version":"1.0","type":"link"}