{"product_id":"the-rise-of-hedgefox-brands-aj-fernandez-9798558283945","title":"The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions","description":"\u003cb\u003e Is your brand a hedgehog? Is it a fox? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIt could be a combination of both: a hedgefox. \u003cp\u003e\u003c\/p\u003eIn the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes). \u003cp\u003e\u003c\/p\u003eThis fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e It maximizes brand strength to help companies survive and even thrive in difficult periods.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way. \u003cp\u003e\u003c\/p\u003eIt dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eAfter reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aj Fernandez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 855828394X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798558283945\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.66d","brand":"Aj Fernandez","offers":[{"title":"Paperback","offer_id":46526312120575,"sku":"9798558283945","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ac4a3508-22c6-485e-ad0a-87a708fdca17.jpg?v=1737555810","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rise-of-hedgefox-brands-aj-fernandez-9798558283945","provider":"WR Book House","version":"1.0","type":"link"}