{"product_id":"the-rise-of-marketing-and-h-berghoff-9780230341067","title":"The Rise of Marketing and Market Research","description":"This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e H. Berghoff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0230341063\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230341067\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 0.90d","brand":"H. Berghoff","offers":[{"title":"Hardcover","offer_id":47420626632959,"sku":"9780230341067","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_487777d4-d420-45a3-975b-7215052b5ef1.jpg?v=1761526243","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rise-of-marketing-and-h-berghoff-9780230341067","provider":"WR Book House","version":"1.0","type":"link"}