{"product_id":"the-rise-of-the-quants-c-read-9780230274174","title":"The Rise of the Quants: Marschak, Sharpe, Black, Scholes and Merton","description":"The third book in the Great Minds in Finance series examines the pricing of securities and the risk\/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, answering the question 'how do we measure risk?'\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Read\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 023027417X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780230274174\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/07\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 195\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.60w x 0.70d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2013","brand":"C. Read","offers":[{"title":"Hardcover","offer_id":46721257668863,"sku":"9780230274174","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_759003db-16f0-4923-82bf-20f0060a6997.jpg?v=1742752322","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-rise-of-the-quants-c-read-9780230274174","provider":"WR Book House","version":"1.0","type":"link"}