{"product_id":"the-road-to-luxury-ashok-som-9781119741312","title":"The Road to Luxury: The New Frontiers in Luxury Brand Management","description":"\u003cp\u003e\u003cb\u003eDiscover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe thoroughly revised Second Edition of \u003ci\u003eThe Road to Luxury: The New Frontiers in Luxury Brand Management\u003c\/i\u003e delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.\u003c\/p\u003e \u003cp\u003eReaders will also benefit from the inclusion of: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China\u003c\/li\u003e \u003cli\u003eThe creation of savoir faire and business plan competitions in the luxury industry\u003c\/li\u003e \u003cli\u003eLVMH's sponsoring of Viva Technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, \u003ci\u003eThe Road to Luxury\u003c\/i\u003e will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashok Som, Christian Blanckaert\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119741319\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119741312\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/26\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 512\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.40d","brand":"Ashok Som","offers":[{"title":"Hardcover","offer_id":43995289780479,"sku":"9781119741312","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c09070c4-7961-40c1-aeb7-ab206811e8c8.jpg?v=1683334968","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-road-to-luxury-ashok-som-9781119741312","provider":"WR Book House","version":"1.0","type":"link"}