{"product_id":"the-role-of-franchising-on-rosalind-beere-9783319490632","title":"The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and Its Impact on Structural Change","description":"\u003cp\u003eThe role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. \u003ci\u003eThe Role of Franchising on Industry Evolution\u003c\/i\u003e then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rosalind Beere\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 331949063X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783319490632\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.56d","brand":"Rosalind Beere","offers":[{"title":"Hardcover","offer_id":48089089474815,"sku":"9783319490632","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0fd0e6f2-85f0-4f47-bc4d-42d1abb61e22.jpg?v=1769108133","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-role-of-franchising-on-rosalind-beere-9783319490632","provider":"WR Book House","version":"1.0","type":"link"}