{"product_id":"the-role-of-language-and-manuela-epure-9781522557784","title":"The Role of Language and Symbols in Promotional Strategies and Marketing Schemes","description":"In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manuela Epure\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1522557784\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781522557784\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/28\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 300\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.81d","brand":"Manuela Epure","offers":[{"title":"Hardcover","offer_id":48013967065343,"sku":"9781522557784","price":205.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6637252c-e381-4da9-b627-0042b5087d48.jpg?v=1767745890","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-role-of-language-and-manuela-epure-9781522557784","provider":"WR Book House","version":"1.0","type":"link"}