{"product_id":"the-routledge-companion-to-advertising-emily-west-9780367645120","title":"The Routledge Companion to Advertising and Promotional Culture","description":"\u003cp\u003eThis comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.\u003c\/p\u003e\u003cp\u003eThis updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and\/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment.\u003c\/p\u003e\u003cp\u003eWith chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emily West\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367645122\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367645120\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.86d","brand":"Emily West","offers":[{"title":"Paperback","offer_id":48086539895039,"sku":"9780367645120","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73b5b044-62b4-4397-8f9b-5a66055a96be.jpg?v=1769095255","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-routledge-companion-to-advertising-emily-west-9780367645120","provider":"WR Book House","version":"1.0","type":"link"}