{"product_id":"the-routledge-companion-to-contemporary-francesca-dallolmo-riley-9781032242392","title":"The Routledge Companion to Contemporary Brand Management","description":"\u003cp\u003eThe amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. \u003c\/p\u003e\u003cp\u003eOriginal contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. \u003c\/p\u003e\u003cp\u003eDesigned to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Francesca Dall'olmo Riley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032242396\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032242392\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 616\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.24d","brand":"Francesca Dall'olmo Riley","offers":[{"title":"Paperback","offer_id":44761391497471,"sku":"9781032242392","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99817962-ccc7-4532-afe8-4f3910598465.jpg?v=1706681199","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-routledge-companion-to-contemporary-francesca-dallolmo-riley-9781032242392","provider":"WR Book House","version":"1.0","type":"link"}