{"product_id":"the-routledge-companion-to-the-robert-crawford-9781032272467","title":"The Routledge Companion to the History of Advertising","description":"\u003cp\u003eWith expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.\u003c\/p\u003e\u003cp\u003eWhile its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry's growth and development.\u003c\/p\u003e\u003cp\u003eThis Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Crawford\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032272465\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032272467\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/18\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 460\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.06d","brand":"Robert Crawford","offers":[{"title":"Hardcover","offer_id":48621862027519,"sku":"9781032272467","price":325.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-routledge-companion-to-the-robert-crawford-9781032272467","provider":"WR Book House","version":"1.0","type":"link"}