{"product_id":"the-routledge-handbook-of-nonprofit-gisela-gonalves-9780367771775","title":"The Routledge Handbook of Nonprofit Communication","description":"\u003cp\u003eThis handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.\u003c\/p\u003e \u003cp\u003eIt is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.\u003c\/p\u003e \u003cp\u003eThe handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gisela Gon軋lves\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367771772\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367771775\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/12\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 354\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.88d","brand":"Gisela Gon軋lves","offers":[{"title":"Hardcover","offer_id":44128368361727,"sku":"9780367771775","price":250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f14244ee-8780-49ea-9afc-73c9381f1f6a.jpg?v=1687458347","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-routledge-handbook-of-nonprofit-gisela-gonalves-9780367771775","provider":"WR Book House","version":"1.0","type":"link"}