{"product_id":"the-saas-cybersecurity-sales-yip-bop-9798232314842","title":"The SaaS \u0026 Cybersecurity Sales Playbook: Exposing the Bullshido and Winning in High-Tech Sales","description":"\u003cp\u003eStop sounding like every other vendor in the CISO's inbox.\u003c\/p\u003e\u003cp\u003eSelling SaaS and cybersecurity is not normal B2B. Buyers are flooded, cycles are long, and old training falls apart the moment a real objection shows up. This playbook cuts through myths and \"bullshido\" and gives you what works in hard markets. You get story-driven lessons, usable frameworks, and speakable scripts you can run this week.\u003c\/p\u003e\u003cp\u003eInside you will learn: \u003cbr\u003e- How to step into a credible sales persona before every call\u003cbr\u003e- Why sales is performance, and how to hold attention from hello to close\u003cbr\u003e- Anchoring and trade-down that protect price without discounting\u003cbr\u003e- Ethical urgency that moves deals without manipulation\u003cbr\u003e- A simple way to turn rejection into math and keep going\u003cbr\u003e- How to adapt your pitch for CIO, CISO, and VP Engineering buyers\u003cbr\u003e- Accelerators that compress cycles: relationship multipliers and borrowed influence\u003c\/p\u003e\u003cp\u003eBuilt from real wins and losses in SaaS and security, this is a field manual you can keep on your desk. Run the moves, refine the scripts, and ship more revenue with your integrity intact.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yip Bop\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798232314842\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Legacy Light Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 302\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.68d","brand":"Yip Bop","offers":[{"title":"Paperback","offer_id":48014290747647,"sku":"9798232314842","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a97aac4a-4954-440a-aebe-12b44ba7581b.jpg?v=1767747869","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-saas-cybersecurity-sales-yip-bop-9798232314842","provider":"WR Book House","version":"1.0","type":"link"}