{"product_id":"the-sage-handbook-of-brand-lia-zarantonello-9781529692952","title":"The Sage Handbook of Brand Management","description":"\u003cstrong\u003eThe Sage Handbook of Brand Management\u003c\/strong\u003e offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands.\u003cbr\u003e \u003cbr\u003e The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management.\u003cbr\u003e \u003cbr\u003e Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management.\u003cbr\u003e \u003cstrong\u003e\u003cbr\u003e The Sage Handbook of Brand Management \u003c\/strong\u003ebridges the gap between theory and practice, empowering readers to navigate the complexities of brand management and build brands that resonate in our rapidly transforming world.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003ePart 1: Introduction to Brand Management\u003cbr\u003e Part 2: Foundations of Brand Management\u003cbr\u003e Part 3: Strategic Brand Management\u003cbr\u003e Part 4: Brand Management Performance\u003cbr\u003e Part 5: Contemporary Issues in Brand Management\u003cbr\u003e Part 6: Future Directions in Brand Management\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lia Zarantonello\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1529692954\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781529692952\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/25\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 688\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 1.44d","brand":"Lia Zarantonello","offers":[{"title":"Hardcover","offer_id":48997526044927,"sku":"9781529692952","price":185.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sage-handbook-of-brand-lia-zarantonello-9781529692952","provider":"WR Book House","version":"1.0","type":"link"}