{"product_id":"the-sage-handbook-of-marketing-pauline-maclaran-9781446270516","title":"The SAGE Handbook of Marketing Theory","description":"This exciting new \u003cb\u003eHandbook \u003c\/b\u003ebrings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pauline Maclaran\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1446270513\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781446270516\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 544\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.80w x 1.20d","brand":"Pauline Maclaran","offers":[{"title":"Paperback","offer_id":44522503373055,"sku":"9781446270516","price":83.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b3a9c5a6-17f3-4330-865f-216c86560713.jpg?v=1700157595","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sage-handbook-of-marketing-pauline-maclaran-9781446270516","provider":"WR Book House","version":"1.0","type":"link"}