{"product_id":"the-sales-compensation-playbook-bettina-kaemmerer-9781919306612","title":"The Sales Compensation Playbook: Designing Sales Incentive Plans That Align Pay with Purpose and Performance","description":"\u003cp\u003eSales Compensation is one of the most powerful yet misunderstood tools in business. When designed with purpose, it becomes more than a pay mechanism - it is a strategic driver that aligns company goals, sales behavior, and customer success. When it fails, it leads to confusion, misalignment, and lost opportunity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sales Compensation Playbook gives you the practical blueprint to get it right.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBuilt on years of real-world experience, it combines proven frameworks, data-driven insights, and engaging examples to help you design, implement, and optimize compensation plans that truly deliver results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will discover how to apply my Incentive Intelligence(TM) Principles which shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlign Sales Compensation with business strategy and measurable outcomes.\u003c\/li\u003e\n\u003cli\u003eDesign fair, motivating, and purpose-driven incentive structures.\u003c\/li\u003e\n\u003cli\u003eBalance pay-mix, KPIs, and targets to drive the right behavior.\u003c\/li\u003e\n\u003cli\u003eAvoid common pitfalls that demotivate top performers and waste money.\u003c\/li\u003e\n\u003cli\u003eLeverage analytics to measure and refine performance continuously.\u003c\/li\u003e\n\u003cli\u003eCommunicate and roll out plans that win buy-in and trust.\u003c\/li\u003e\n\u003cli\u003eStay ahead of emerging trends in AI, automation, and new sales models.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a Sales Leader, HR Business Partner, Finance Executive, or CEO, this playbook provides the roadmap to turn compensation from a cost into a competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause when Sales Compensation is done right, everyone wins - the Company, the Salesperson, and the Customer.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Sales Compensation Playbook will help you transform your pay strategy into a performance engine that drives focus, collaboration, and long-term success - where pay, purpose, and performance truly align.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bettina Kaemmerer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1919306617\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781919306612\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bettina Kaemmerer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Bettina Kaemmerer","offers":[{"title":"Hardcover","offer_id":48801140572415,"sku":"9781919306612","price":44.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sales-compensation-playbook-bettina-kaemmerer-9781919306612","provider":"WR Book House","version":"1.0","type":"link"}