{"product_id":"the-sales-edge-gene-mcnaughton-9781544511481","title":"The Sales EDGE: Your Ultimate Guide to Finding, Keeping, and Growing Accounts","description":"The Sales EDGE reframes your and your sales team's approach to business-to-business sales so you can solve those problems and deliver sales success. Author Gene McNaughton developed the EDGE selling process from his 25 years in the trenches as a salesperson, sales manager, and sales consultant training thousands of salespeople. His game-changing strategies and tactics are required reading for any executive, manager, or salesperson responsible for driving revenue and closing new business. This comprehensive, step-by-step how-to guide creates a new paradigm in B2B sales, and makes traditional selling techniques look antiquated, outdated, and downright ineffective. The Sales EDGE delivers a methodology and a plan to help you build a sales team that delivers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gene McNaughton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544511485\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544511481\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 340\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.76d","brand":"Gene McNaughton","offers":[{"title":"Paperback","offer_id":43938383593727,"sku":"9781544511481","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_8772d048-c964-45f8-8a0d-c7e6e1a88d1e.jpg?v=1681435370","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sales-edge-gene-mcnaughton-9781544511481","provider":"WR Book House","version":"1.0","type":"link"}