{"product_id":"the-sales-mba-douglas-cole-9781988025858","title":"The Sales MBA: How to Influence Corporate Buyers","description":"Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Cole\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1988025850\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781988025858\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Barlow Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.37h x 5.49w x 0.57d","brand":"Douglas Cole","offers":[{"title":"Paperback","offer_id":44078759706879,"sku":"9781988025858","price":18.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_693dae48-c5d3-431a-bed2-7dfa23577e20.jpg?v=1685477354","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sales-mba-douglas-cole-9781988025858","provider":"WR Book House","version":"1.0","type":"link"}