{"product_id":"the-sales-revolution-ingrid-maynard-9781923225602","title":"The Sales Revolution: Helping leaders unlock the future of sales","description":"\u003cp\u003e\u003cem\u003eThe Sales Revolution \u003c\/em\u003eis a book for leaders looking for a how-to guide to future proof the profitable growth of their businesses in unprecedented market conditions. These leaders understand that anyone can succeed in strong economic times - after all, that's what we've enjoyed for the last 20 plus years! The downside, however, is that our people - not just salespeople but everyone in our companies - expected that growth to go on forever because it was all they knew. \u003c\/p\u003e\u003cp\u003eNow conditions have changed and along with that, our companies must also change if they want to mitigate the very real risk to their top and bottom lines. Because customers aren't just those who pay us money in exchange for a good or service. And everyone in our business ecosystem has a customer they deliver value to - whether they are intentional about that value exchange or not. The game changes the moment a company embraces the journey towards a Culture of Customer\u003csup\u003eTM\u003c\/sup\u003e.\u003c\/p\u003e\u003cp\u003eNot for the faint-hearted, \u003cem\u003eThe Sales Revolution\u003c\/em\u003e will transform any business that undertakes the work to build two conditions: \u003c\/p\u003e\u003col\u003e\n\u003cli\u003ea Customer Consciousness\u003csup\u003eTM\u003c\/sup\u003e and \u003c\/li\u003e\n\u003cli\u003eCommercial Competence\u003csup\u003eTM\u003c\/sup\u003e. \u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eWhat results is a Culture of Customer where the sales team still \"sells\" but customers are attracted, nurtured, retained and grown by the entire organisation. Each person understands who their customer is and how to deliver measurable value to them. IT CHANGES EVERYTHING. It makes a company smarter, leaner, more effective and more profitable. \u003c\/p\u003e\u003cp\u003eThe experience for all customers - internal and external - is as unique as the company itself which is the secret sauce. In a time when sales talent is in short supply, when the cost of doing business means every dollar must yield a return, this book takes leaders by the hand step by step towards survival of the most valuable.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ingrid Maynard\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 192322560X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781923225602\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sales Doctor\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.02w x 0.56d","brand":"Ingrid Maynard","offers":[{"title":"Paperback","offer_id":46465706459391,"sku":"9781923225602","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6004c811-2d15-4012-86dc-fec6f089d984.jpg?v=1736347041","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sales-revolution-ingrid-maynard-9781923225602","provider":"WR Book House","version":"1.0","type":"link"}