{"product_id":"the-savvy-corporate-innovator-dorian-k-simpson-9780991220106","title":"The Savvy Corporate Innovator: Key Strategies to Get Your Big Idea Funded in 30 Days","description":"Are you an innovator seeking funding for your big ideas in the corporate setting?\u003cbr\u003e Innovation starts with ideas. However, many innovators have great ideas, but fail to get project funding for even the most promising opportunities. Why? They fail to meet the needs of notoriously risk-averse executives. Words are heard - you must present a business case with market analysis, customer research, revenue forecasts, etc. - but innovators often struggle to build proposals that executives find compelling enough on which to stake corporate funds and their reputation. \u003cbr\u003e \u003ci\u003eThe Savvy Corporate Innovator\u003c\/i\u003e provides an insider's view of how innovators can succeed in complex corporations and successfully pass the ultimate test for funding, the 'executive inquisition.' Through Simpson's twenty years of working with dozens of large (E.g. IBM, AT\u0026amp;T, Motorola, Tyco) and small companies as well as managing hundreds of innovation projects, he shares the secrets of selling ideas to those who control the resources. Using compelling stories, dialogs, and extended case studies, he systematically addresses the challenges innovators face when seeking support and funding for their big ideas. By using the strategies and steps found in the book, innovators learn to turn these challenges into successfully funded opportunities. \u003cbr\u003e Are you seeking project funds for your next BIG idea? \u003ci\u003eThe Savvy Corporate Innovator\u003c\/i\u003e will enable you to: \u003cul\u003e \u003cli\u003eGet your ideas heard and funded in complex corporate environments\u003c\/li\u003e \u003cli\u003eSystematically transform ideas into real business opportunities\u003c\/li\u003e \u003cli\u003ePowerfully communicate ideas in a way that executives need to hear\u003c\/li\u003e \u003cli\u003ePresent the exact information executives expect during a funding request\u003c\/li\u003e \u003cli\u003ePrepare for the ultimate funding meeting-the executive inquisition\u003c\/li\u003e \u003cli\u003eBuild your career and brand as a respected innovator\u003c\/li\u003e \u003c\/ul\u003e \u003cb\u003eWhat reviewers say: \u003c\/b\u003e \u003cbr\u003e \"Ideas are fragile things and conveying them to others, especially executives, can be painfully difficult. Dorian delivers just what you need to sell your idea with success.\" - \u003cb\u003eGreg Gudorf, Sony, Technicolor, The Gudorf Group\u003c\/b\u003e \u003cbr\u003e \"I wish I had this book years ago. More of my ideas and suggestions would have been approved. Dorian clearly knows of what he speaks.\" \u003cb\u003e- Richard Fast, Plant Manager and Captain, US Navy, Retired\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dorian K. Simpson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0991220102\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780991220106\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kingsley Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.75d","brand":"Dorian K. Simpson","offers":[{"title":"Paperback","offer_id":44063676662015,"sku":"9780991220106","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e18ce7d7-68eb-4288-9941-9f742657b6a4.jpg?v=1685390984","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-savvy-corporate-innovator-dorian-k-simpson-9780991220106","provider":"WR Book House","version":"1.0","type":"link"}