{"product_id":"the-science-of-creating-a-tj-allen-9798247266570","title":"The Science of Creating a Restaurant Menu","description":"\u003cb\u003eYou Are Not Selling Food You are selling decisions under pressure. A restaurant menu is not a list. It is a negotiation document between hunger, money, time, social expectation, and regret avoidance. No one comes to your menu neutral. They arrive: - hungry but undecided - price-sensitive but pretending not to be - socially visible - emotionally fragile - secretly afraid of ordering wrong The menu's job is not to inform. It is to reduce anxiety without revealing how much manipulation is required to do so.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tj Allen\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798247266570\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.25d","brand":"Tj Allen","offers":[{"title":"Paperback","offer_id":48447314526463,"sku":"9798247266570","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ce4132dc-23a1-4a78-b212-c47b42c8b289.jpg?v=1777230283","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-science-of-creating-a-tj-allen-9798247266570","provider":"WR Book House","version":"1.0","type":"link"}