{"product_id":"the-science-of-myths-and-gregory-schrempp-9780996635509","title":"The Science of Myths and Vice Versa","description":"We often assume that science and myth stand in opposition--with science providing empirically supported truths that replace the false ideas found in traditional mythologies. But the rhetoric of contemporary popular science and related genres tells a different story about what contemporary readers really want from science. \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eThe Science of Myths and Vice Versa, \u003c\/i\u003e Gregory Schrempp offers four provocative vignettes that bring copious amounts of research on both traditional and modern mythologies to bear on the topic of science in contemporary popular culture. Schrempp shows how writers such as Malcolm Gladwell and Michael Pollan successfully fuse science and myth to offer compelling narratives about how we can improve our understanding of ourselves and our world. The most effective science writers, he finds, are those who make use of the themes and motifs of folklore to increase the appeal of their work. \u003cp\u003e\u003c\/p\u003e Schrempp's understanding of science and myth as operating not in opposition but in reciprocal relation offers an essential corrective to contemporary mischaracterizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregory Schrempp\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0996635505\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780996635509\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Prickly Paradigm Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 62\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.80h x 4.30w x 0.20d","brand":"Gregory Schrempp","offers":[{"title":"Paperback","offer_id":43927224713471,"sku":"9780996635509","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_1724eb0d-0287-428e-9b6a-4d8d11e577f9.jpg?v=1681087585","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-science-of-myths-and-gregory-schrempp-9780996635509","provider":"WR Book House","version":"1.0","type":"link"}