{"product_id":"the-science-of-seo-michael-king-9781119844839","title":"The Science of Seo: Decoding Search Engine Algorithms","description":"\u003cp\u003e\u003cb\u003eGo beyond the standard checklists and \"ultimate guides\" to learn what really makes Google tick\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Science of SEO\u003c\/i\u003e is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you'll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and--most importantly--rank information. \u003c\/p\u003e\u003cp\u003eAs you build your technical SEO skillset and improve your working knowledge of how modern search engines--like Google, Bing, and Yandex--operate, you'll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works--and evolves--on the modern web. \u003c\/p\u003e\u003cp\u003eThe book also offers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn easy-to-understand entry point for anyone trying to learn information retrieval on the web\u003c\/li\u003e \u003cli\u003eTechniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google\u003c\/li\u003e \u003cli\u003eHow to directly interface with engineering teams through SEO product management techniques and workflows\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAn essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, \u003ci\u003eThe Science of SEO\u003c\/i\u003e is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their \"under-the-hood\" knowledge of search engine optimization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael King\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1119844835\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781119844839\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 800\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003c\/p\u003e","brand":"Michael King","offers":[{"title":"Paperback","offer_id":44890944831743,"sku":"9781119844839","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_69ecaac7-7e17-4203-96fd-44b46ea553cd.jpg?v=1709740480","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-science-of-seo-michael-king-9781119844839","provider":"WR Book House","version":"1.0","type":"link"}