{"product_id":"the-scrappy-entrepreneur-vzsronique-peiffer-9781637428504","title":"The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup","description":"\u003cp\u003e\u003cb\u003eStarting an innovation-driven company is hard. Let this book make it easier for you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou have a business idea that you truly believe in. The extensive market research that you have done has made you even more \u003ci\u003epassionate about pursuing your idea\u003c\/i\u003e. But before you can start selling, you will need significant amounts of funding to develop your product and\/or successfully meet regulatory requirements. You will also need help from people with skillsets that complement yours. \u003cb\u003eIf you find yourself in this situation, this book is for you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDrawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs-those who need to be extra resourceful to push their companies to the next phase: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFundraising, \u003c\/li\u003e\n\u003cli\u003eHiring and managing a startup team, \u003c\/li\u003e\n\u003cli\u003eDealing with the many less exciting, but necessary aspects of creating and running a business, such as bookkeeping, document management, vendor selection and more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Scrappy Entrepreneur\u003c\/i\u003e helps you know what to expect and even includes \u003cb\u003esimple spreadsheet templates\u003c\/b\u003e that can save you considerable time and money. The hard-won learnings from \u003cb\u003eseven other medtech entrepreneurs\u003c\/b\u003e provide additional perspectives.\u003c\/p\u003e\u003cp\u003eUltimately, reading this book will make any first-time entrepreneur feel \u003cb\u003ebetter prepared for the real deal.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Véronique Peiffer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637428502\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637428504\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/12\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Véronique Peiffer","offers":[{"title":"Paperback","offer_id":47201158004991,"sku":"9781637428504","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bb9e9d8e-6ca8-4993-a476-22f755abb6b5.jpg?v=1756789049","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-scrappy-entrepreneur-vzsronique-peiffer-9781637428504","provider":"WR Book House","version":"1.0","type":"link"}