{"product_id":"the-second-mouse-eats-mark-donnelly-9781956688771","title":"The Second Mouse Eats: The Space Between Innovation, Early Adoption, and Success","description":"\u003cp\u003eEveryone celebrates the first mouse.\u003c\/p\u003e\u003cp\u003eThe bold one. The visionary. The risk-taker who charges toward the cheese while everyone else watches.\u003c\/p\u003e\u003cp\u003eBut few talk about what happens next.\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eThe Second Mouse Eats\u003c\/strong\u003e, Mark Donnelly, PhD, challenges the business world's obsession with being first and reveals a more profitable truth: \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSuccess doesn't always belong to the inventor. Often, it belongs to the one who understands timing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBlending research, real-world case studies, and hard-earned graybeard wisdom, Donnelly explores how ideas move from experimentation to mass adoption-and why early adopters, while essential, rarely represent the market that determines long-term success.\u003c\/p\u003e\u003cp\u003eThrough stories involving the iPhone, Netflix, Google Glass, Tesla, and the companies that followed them, readers will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy early adopters shape markets but don't define them\u003c\/li\u003e\n\u003cli\u003eHow products move from innovators to laggards\u003c\/li\u003e\n\u003cli\u003eWhy timing often beats first-mover advantage\u003c\/li\u003e\n\u003cli\u003eHow manufacturers and marketers must adapt messaging for each adoption segment\u003c\/li\u003e\n\u003cli\u003eWhy some brilliant ideas fail while others quietly dominate\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom boardrooms and startups to classrooms and product launches, \u003cem\u003eThe Second Mouse Eats\u003c\/em\u003e offers a practical framework for understanding innovation, technology adoption, consumer behavior, and strategic timing.\u003c\/p\u003e\u003cp\u003eThis is not a book about avoiding risk.\u003c\/p\u003e\u003cp\u003eIt's about knowing \u003cstrong\u003ewhich risks are worth taking... and which traps are better left for someone else.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Donnelly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1956688773\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781956688771\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rock \/ Paper \/ Safety Scissors\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/13\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.27d","brand":"Mark Donnelly","offers":[{"title":"Paperback","offer_id":48659882049791,"sku":"9781956688771","price":19.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-second-mouse-eats-mark-donnelly-9781956688771","provider":"WR Book House","version":"1.0","type":"link"}