{"product_id":"the-secret-is-you-chris-cicchinelli-9781642937138","title":"The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives","description":"\u003cb\u003eUSA Today and \u003ci\u003eWall Street Journal\u003c\/i\u003e \u003c\/b\u003e\u003cb\u003ebestseller!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cb\u003eHow a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products. \u003cp\u003e\u003c\/p\u003eCicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left. \u003cp\u003e\u003c\/p\u003eLong hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003ethe secret is YOU, \u003c\/i\u003eauthor Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home\/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Cicchinelli\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1642937134\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781642937138\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Post Hill Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/13\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 1.00d","brand":"Chris Cicchinelli","offers":[{"title":"Hardcover","offer_id":44050904514815,"sku":"9781642937138","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c4855fdb-ec11-4449-b7e7-3d1bff8e7eea.jpg?v=1685009930","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-secret-is-you-chris-cicchinelli-9781642937138","provider":"WR Book House","version":"1.0","type":"link"}