{"product_id":"the-secret-of-the-double-robert-w-bly-9798867148317","title":"The Secret of the Double Pipeline: And Other Easy Tips and Tricks for Having a Better Business, a Nicer Life, and Making Your Marketing Make More Mone","description":"\u003cp\u003eIn \u003ci\u003eThe Secret of the Double Pipeline, \u003c\/i\u003eBob Bly-the man McGraw-Hill calls \"America's top copywriter\"-reveals field-proven strategies that can double or even triple your marketing results. So your business makes you more money-allowing you to attain a happier and more abundant life.\u003c\/p\u003e\u003cp\u003eIncluding: \u003c\/p\u003e\u003cp\u003e** Use the secret of the \"double pipeline\" to generate an unending stream of leads and orders. See page 5.\u003c\/p\u003e\u003cp\u003e** Master the \"Motivating Sequence\" for writing kick-butt sales letters. Page 60.\u003c\/p\u003e\u003cp\u003e** The secret of getting your ideas across with \"content amplification.\" Page 175.\u003c\/p\u003e\u003cp\u003e** Get prospects to act now using the \"evergreen urgency\" gambit. Page 172.\u003c\/p\u003e\u003cp\u003e** Close more sales thanks to \"the drop in the bucket\" technique. Page 149.\u003c\/p\u003e\u003cp\u003e** Grab your reader's attention with powerful \"value-added\" copy. Page 26.\u003c\/p\u003e\u003cp\u003e** Bond with your customers using the secret of \"transparency.\" Page 7.\u003c\/p\u003e\u003cp\u003e** And so much more.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert W. Bly\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8867148311\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798867148317\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.43d","brand":"Robert W. Bly","offers":[{"title":"Paperback","offer_id":44583769800959,"sku":"9798867148317","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fa4fe12d-41f5-41b9-8c8e-3d85d9bcb904.jpg?v=1701883444","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-secret-of-the-double-robert-w-bly-9798867148317","provider":"WR Book House","version":"1.0","type":"link"}