{"product_id":"the-self-coaching-sales-framework-tom-cairns-9781637428160","title":"The Self-Coaching Sales Framework: How to Gain and Sustain Sales Excellence","description":"\u003cp\u003e\u003cb\u003eTo survive and thrive in the business of sales today you need to know how to deliver predictable, repeatable, consistent sales results in our unpredictable, interactive, connected AI automated world.\u003c\/b\u003e Knowing what to do and why you are doing it is important but knowing how to apply that knowledge is critical.\u003c\/p\u003e\u003cp\u003eThis book describes and demonstrates how to improve the hard sales skills such as business planning, prospecting, insight and progression and combine with the soft skills such as critical thinking, problem-solving, creativity, originality, and strategizing.\u003c\/p\u003e\u003cp\u003eBuilding on decades of sales executive management know-how, coaching practice, and research, the author details how to apply an easy to use, practical methodology that will differentiate you from the crowd. Applied to real-world examples and case studies, the framework equips anyone in sales, management, or sales support with practical and proven unique sales tools and powerful hands-on sales techniques.\u003c\/p\u003e\u003cp\u003eDigital links within the book allow downloading of techniques and tools to practice on sales opportunities. \u003cb\u003eThis book transforms hard working, must do better, nearly on target salespeople into smart working, high achieving, always on target sales professionals who will survive and thrive.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Cairns\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637428162\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637428160\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.42d","brand":"Tom Cairns","offers":[{"title":"Paperback","offer_id":46962177212671,"sku":"9781637428160","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_85c5df53-de1b-447c-a15d-4c484309f4a3.jpg?v=1750649557","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-self-coaching-sales-framework-tom-cairns-9781637428160","provider":"WR Book House","version":"1.0","type":"link"}