{"product_id":"the-semiotics-of-emoji-marcel-danesi-9781474281980","title":"The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet","description":"\u003cb\u003eShortlisted for the BAAL Book Prize 2017\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eEmoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Semiotics of Emoji\u003c\/i\u003elooks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. \u003cbr\u003e\u003cbr\u003eProfessor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marcel Danesi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1474281982\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781474281980\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/17\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.40w x 0.50d","brand":"Marcel Danesi","offers":[{"title":"Paperback","offer_id":44065830011135,"sku":"9781474281980","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e280636f-e61b-4382-8f70-888b0932bb75.jpg?v=1685403749","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-semiotics-of-emoji-marcel-danesi-9781474281980","provider":"WR Book House","version":"1.0","type":"link"}