{"product_id":"the-seo-battlefield-anne-ahola-ward-9781491958377","title":"The SEO Battlefield: Winning Strategies for Search Marketing Programs","description":"\u003cp\u003eWelcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you'll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program \u003ci\u003especific to your organization\u003c\/i\u003e that can help you improve search results. \u003c\/p\u003e\u003cp\u003e Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You'll quickly understand why this is both an exciting and critical time to adopt SEO in your organization. \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePerform keyword goals and research, and spot search trends \u003c\/li\u003e\n\u003cli\u003eUnderstand the motivation and creativity of the SEO mindset \u003c\/li\u003e\n\u003cli\u003eRun a campaign to generate traffic and measure the results \u003c\/li\u003e\n\u003cli\u003eUse mobile and platform-agnostic strategies for search growth \u003c\/li\u003e\n\u003cli\u003eDemonstrate the value of your search marketing efforts \u003c\/li\u003e\n\u003cli\u003eInclude web development in your SEO program--everything from quick updates to UX\/UI strategy \u003c\/li\u003e\n\u003cli\u003eLearn the sweetest way to run and report on an search program \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anne Ward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1491958375\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781491958377\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.00w x 0.40d","brand":"Anne Ward","offers":[{"title":"Paperback","offer_id":43936226246911,"sku":"9781491958377","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6a0373f5-e9cb-48a4-a87f-79cc6caa0239.jpg?v=1681424324","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-seo-battlefield-anne-ahola-ward-9781491958377","provider":"WR Book House","version":"1.0","type":"link"}