{"product_id":"the-seo-manifesto-pamela-gobiel-9780984876709","title":"The SEO Manifesto: A practical and ethical guide to internet marketing and search engine optimization (SEO).","description":"\u003cp\u003e \u003ci\u003e \"It is my intent that through my actions and by my willingness to learn, I will create a successful online business. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e I will ethically attract customers to my website, where I will offer products, services or information that have value. \u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e By virtue of this intention, I will gain the freedom to work from home or anywhere in the world.\"\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis practical guide to effective Internet marketing and search engine optimization (SEO) offers a step-by-step approach to the methods, processes and tools to increase traffic to your Web site, yet with a commitment to maintain a high level of integrity in customer relationships.\u003c\/p\u003e The authors are successful online entrepreneurs who draw from their own collective experiences and perspectives to share their insights and proven marketing strategies for creating and maintaining a successful online business. The book covers SEO techniques that are the keys to optimizing your Web site's relationships with search engines, pushing its visibility higher up in an Internet search's results, and thereby increasing visitors to your site.\u003cp\u003e The book's step-by-step approach guides you through each phase of launching an online business, from how to first get it off the ground, to maintaining and also continuously improving the site. The chapters, which all include checklists, process descriptions, and examples, reflect these phases of development: \u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003ePrepare\u003c\/i\u003e\u003c\/b\u003e Explains how to develop an Internet marketing plan.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eLaunch\u003c\/i\u003e\u003c\/b\u003e Walks you through how to get your Web site launched.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eOptimize\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003c\/i\u003e Explains how to design or modify your site to be optimized for search engines.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eSubmit\u003c\/i\u003e\u003c\/b\u003e describes how to take advantage of different tools to ensure your visibility on the Internet\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eNetwork\u003c\/i\u003e\u003c\/b\u003e Teaches you how to attract customers through social and business networking.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eAdvertise\u003c\/i\u003e\u003c\/b\u003e Addresses the free and paid options for advertising your online business.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eTrack\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e \u003c\/b\u003eDefines and prioritizes the information you need in order to monitor and manage your online business.\u003c\/p\u003e \u003cp\u003e \u003cb\u003e \u003ci\u003eMaintain\u003c\/i\u003e\u003c\/b\u003e Identifies the processes and tools needed to maintain and grow your Internet presence.\u003c\/p\u003e \u003cp\u003e The SEO Manifesto is the culmination of theoretical learning with real life experience, resulting in a guide that shares the authors' proven methods as Web-based entrepreneurs, developed through trial and error and presented for the benefit of enterprising readers entering the virtual marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pamela Gobiel,Dan Tousignant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0984876707\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780984876709\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cape Project Management, Incorporated\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.36d","brand":"Pamela Gobiel","offers":[{"title":"Paperback","offer_id":48216525078783,"sku":"9780984876709","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d876aab4-850b-4ecf-9960-9c774ad2aa09.jpg?v=1771991582","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-seo-manifesto-pamela-gobiel-9780984876709","provider":"WR Book House","version":"1.0","type":"link"}