{"product_id":"the-sequence-allen-c-buchanan-sior-9798292705215","title":"The SEQUENCE: A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success","description":"\u003cp\u003eThe SEQUENCE - A Personal Journey and Proven Framework for Commercial Real Estate Brokerage Success\u003c\/p\u003e\u003cp\u003eFrom a Career of Over 2,000 Transactions Comes a Story-Driven System to Build Your Own Path to the Top\u003c\/p\u003e\u003cp\u003eSuccess in commercial real estate isn't just about closing deals-it's about following a repeatable process, staying true to your values, and playing the long game.\u003c\/p\u003e\u003cp\u003eIn The SEQUENCE - A Personal Journey and Framework for Commercial Real Estate Brokerage Success, veteran broker Allen C. Buchanan, SIOR, shares the system that helped him build a lasting, top-producing career. Through over four decades and more than 2,000 transactions, Allen uncovered a clear and consistent pattern that turned prospects into clients, and deals into long-term relationships. That system is SEQUENCE: \u003c\/p\u003e\u003cp\u003eS - Source\u003c\/p\u003e\u003cp\u003eE - Evaluate\u003c\/p\u003e\u003cp\u003eQ - Qualify\u003c\/p\u003e\u003cp\u003eU - Under Control\u003c\/p\u003e\u003cp\u003eE - Execute\u003c\/p\u003e\u003cp\u003eN - Negotiation and Close\u003c\/p\u003e\u003cp\u003eC - Commission\u003c\/p\u003e\u003cp\u003eE - Expand\u003c\/p\u003e\u003cp\u003ePart memoir, part playbook, this book combines real-world stories with tactical guidance for brokers who want to build a business the right way-one rooted in consistency, service, and structure. You'll walk alongside Allen through early-career stumbles, creative problem solving, team building, and ultimately, a framework that creates both freedom and results.\u003c\/p\u003e\u003cp\u003eWhether you're just launching your brokerage career or looking to regain clarity after years in the field, The SEQUENCE offers a grounded, proven path forward.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Allen C. Buchanan Sior\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798292705215\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/20\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.55d","brand":"Allen C. Buchanan Sior","offers":[{"title":"Paperback","offer_id":47201163051263,"sku":"9798292705215","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1807c0e5-1bf9-4e65-be6d-0729cbb91be1.jpg?v=1756789064","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-sequence-allen-c-buchanan-sior-9798292705215","provider":"WR Book House","version":"1.0","type":"link"}